The use of meta tags in web pages are often required by search engines as a source of information to help them to decide how to list and rank your website. Meta Tags are not always required, but as a rule of thumb, it makes more sense to take advantage of them than to leave them out.
It is a simple process to add Meta Tags to web pages. Use the free Meta Tag Generator.
Example:
<head>
<title>"Nicholas, you are ridiculous!" by Olena Kassian</title>
<meta name="description" content="“Nicholas, you are ridiculous!” is a wonderful children's picture book about the ridiculous antics of a Japanese Shiba Inu puppy, illustrated by internationally recognized artist Olena Kassian. Follow Nicholas, the Shiba Inu puppy, on a day's romp! Nicholas is a rascal based on Olena Kassian's own Shiba Inu, absurd, mischievous,and utterly charming.">
<meta name="keywords" content="Olena Kassian, children's picture book, Japanese, Shiba Inu, puppy, Nicholas you are ridiculous, dog story, yoga dogs, yoga dogs illustrated, yoga dog cards">
<meta name="copyright" content="Design and Coding Copyright ©2009 My Graphic Friend. All rights reserved.">
<meta name="author" content="My Graphic Friend">
<meta name="email" content="gnocchi@mygraphicfriend.com">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
<meta name="Distribution" content="Global">
<meta name="Rating" content="General">
<meta name="Robots" content="INDEX,FOLLOW">
<meta name="Revisit-after" content="1 Day">
</head>
1. Page Title
The Page Title is probably THE most important attribute for search engine rankings. The Page Title should contain a coherent description of the page, and should contain words that are located within the page content.
2. Description Meta Tag
The Description Meta Tag should contain a coherent description of the page, and should contain words that are located within the page content.
3. Keywords Meta Tag
For best results, select 12 of the most popular and relevant keywords to that particular page, ideally keyword phrases of 2 to 3 words, separated by a comma. Ensure that the keywords you use are located in the title, description and content of the page. If they are not, DO NOT add extra words, otherwise the theme of your page will be watered down. The ordering also plays a role, make sure you order the keywords in order of importance. The 1st being the most important. Use the Trellian keyword research and search term suggestion tool, it is crucial in identifying what search terms to use.
3. Copyright Meta Tag
The Copyright Meta Tag is used to indicate that your information is copy righted.
(i.e. Design and Coding Copyright ©2009 My Graphic Friend. All rights reserved.)
4. Author Meta Tag
The Author Meta Tag is used to insert a name of the webmaster or company.
5. Email Meta Tag
The email us used to display the relevant contact address.
6. Language Meta Tag
The Language Meta Tag is utilized by regional search engines.
7. Character Set Meta Tag
The Charset Meta Tag is used to tell the browser which character set to use.
8. Distribution Meta Tag
The Distribution Meta Tag is used to tell search engines whether the page is global or locally oriented.
9. Rating Meta Tag
The Rating Meta Tag is used to set an audience content rating.
10. Robots Meta Tag
The Robots Meta Tag is used to tell search engines whether to index and/or crawl a page or not.
11. Revisit Meta Tag
The Revisit Meta Tag is used to tell search engines when to come back next.
12. Expires Meta Tag
The Expires Meta Tag is used to tell search engines when when the page and content is no longer valid.
Solution originally posted at http://www.addme.com/meta.htm
